About

/Aptus/ — adapted, suitable, appropriate, fitting.

Our mission: drive better client outcomes, with tailored strategies and support to deepen the trust and confidence of those relying on your guidance.

The evolution

From a single strategy to a full investment team.

We've built our business on the willingness to tackle portfolio details one household at a time. Each step came from an advisor asking a question we didn't yet have an answer for.

“We pride ourselves on relationships and attention to detail. At some point, you’ll connect with just about everyone here, so we hope you enjoy meeting the people who chop wood and carry water to support your efforts.”

JD GARDNER, CFA, CMT · FOUNDER & CIO

2013

Firm founded

Built around risk-managed, option-based strategies for advisors who wanted to keep clients invested.

2016

First ETF launch

The same mechanics, delivered in a transparent, tax-efficient wrapper.

2017

Impact Series launched

Multi-manager, risk-based models — now available on a number of major platforms.

2018 & 2019

DRSK and ACIO launched

Key building blocks in the asset allocation framework.

2020

Trading and Shared CIO support built out

The firm became infrastructure for advisors, not just a manager of strategies.

2025

Buffered ETFs and custom option overlays

Buffered strategies launched, and the custom overlay business formalized as its own offering.

The people

The team behind all of it.

Portfolio managers, traders, consultants, operations, compliance, and engineers — 45 people across six groups. Whatever you engage us for, you work with them directly.

Investment Team

Portfolio managers, analysts, options specialists

Advisor Relationships

Consultants and enterprise partnerships

Operations & Compliance

Trading, client service, tax, compliance

Creative & Engineering

Design, digital strategy, software

Where we are

Headquartered in Fairhope. Working where you are.

A team-based approach provides unique perspectives. Our investment, relationship, and operations people sit in 16 cities across the country — so wherever your practice is, someone who knows your book is within reach.

What we believe

Three things we won't move on.

01 · Asset allocation

Focus on what you can control. Prepare for what you cannot.

Understand what's important, understand what you can actually control, and point your time and resources there. Everything else is noise you're paying attention to for free.

02 · Better in the tails

Protect against downturns while minimizing the sacrifice to upside.

Options are unique in their ability to defend against left tails — large drawdowns — while simultaneously letting an allocation hold more stocks. That shift should lead to higher compounded returns. Good for your clients, good for your business, and hopefully good for ours.

03 · Think differently

It isn't about taking less risk.

It's about taking the most optimal calculated risks — protecting the downside and getting the most out of the portfolio, rather than simply dialling exposure down and calling it prudence.

Groups we support

Who we work with

Independent RIAs

Firms that want institutional investment capability without building it in-house. The full range applies: models, overlays, Shared CIO, and operations support.

Institutions

Complex investment needs with robust research support paired with specific strategy deployment to help with specific income, growth, or risk management needs.

Wirehouse & broker-dealer advisors

Typically on a product-specific basis — access to the ETF lineup and models through your platform's approved list.

Individual investors

We do work directly with friends and family of the firm, but we typically leverage our advisor partners for direct individual investor needs.