Why Invest?

Investing can be fun. Well, at least some days. Maybe a roller-coaster is a better description. The hardest part is finding a way to keep the train on the tracks by focusing on what matters. On one hand, we have the fear of losing money, driving people to be...

The Never-Ending Balancing Act

There is a constant pirouette of working, saving, and spending throughout our lives. Regardless of your career and net worth, we all attempt to elegantly balance our budget to achieve our lifestyle and savings goals. As illustrated below, the amount of spending since...
Aptus 2023 Halftime Report

Aptus 2023 Halftime Report

As we hit the halfway point in the year, investors remain on edge given recessionary worries, persistent inflation, and a slowdown in growth. Yet, we continue to see leadership in markets driving us into the 11th best start to the year for the S&P since 1928 (as...

Paying Taxes Isn’t Always Bad

As we put a wrap on another tax season, can we reflect? Savings and retirement Income planning, which are really at the core of every financial plan, tend to always have taxation as the common consideration.  We naturally want to pay the minimal amount of taxes today....