Getting More Shots

Originally a Content Hub post on Feb 4, 2026…   Things are often made more complicated than they need to be. Take basketball as an example. Modern basketball analytics have created a whole new language within the sport. Outsiders have no clue what it means,...
The Productivity Miracle You Need to Capture

The Productivity Miracle You Need to Capture

Technology is deflationary. While we have views you could argue with, this isn’t one of them. For example, the flat-screen TV you bought for $3,000 twenty years ago now costs $300 at Walmart. If left to their own devices, competitive markets lead to more productivity...
The Productivity Miracle You Need to Capture

Simple Formulas

Things are often made more complicated than they need to be. Take basketball as an example. Modern basketball analytics have created a whole new language within the sport. Outsiders have no clue what it means, and insiders waste time on stuff that doesn’t matter. Boy,...
The Productivity Miracle You Need to Capture

Driving Higher CAGRs

“CAGR” – we say that a lot, and for good reason. It stands for Compounded Annual Growth Rate. It’s how your wealth grows. Higher CAGR = Higher terminal wealth. Aptus’ focus is higher terminal wealth rather than the highest “risk-adjusted returns”. Traditional finance,...

Time

When I was a kid, I assumed tomorrow would look like today. Mom, Dad, and my brothers all together under one roof. Sure, I thought about the future, but I just kinda thought the future would happen; I’d still be eating mom’s cooking and going to basketball games with...