by JD Gardner | Jul 7, 2021 | Market Updates
Investment Objective We work with the lifeblood of financial services. With advisors serving the families that have worked hard to accumulate assets and need those assets to work for them. Most investment objectives are based on life goals, not benchmarks. We think...
by JD Gardner | Jun 2, 2021 | Market Updates
Fear of Missing Out This market is a FOMO generating machine. From our vantage point, there is more delusion around returns and disregard for risk than we ever thought possible. Why be content with 15% when you can go buy some random crypto coin that was created out...
by JD Gardner | May 26, 2021 | Blog
The concept of Direct Indexing is pretty much as it sounds. Instead of accessing an index through an ETF or a mutual fund – you directly own the underlying securities. This approach has created some excitement as it can create some potential efficiencies. Here are...
by JD Gardner | May 4, 2021 | Market Updates, Most Read
Aptus has six team members that are former collegiate basketball players and two that went on to play professionally. That is almost 50% of our roster. This shared background creates a competitive culture and basketball analogies as a go-to for simplifying the...
by JD Gardner | Jan 27, 2021 | Blog
Paying a $39 million salary to LeBron is reasonable. He’s going to bring the team tremendous value. He’ll stuff the stat sheet and fill the stands. Is there risk he’s going to have a down year…sure, but he’s still LeBron. It is different than paying Greg Oden $39...
