Renting vs. Owning

Renting vs. Owning

Fear of Missing Out This market is a FOMO generating machine.  From our vantage point, there is more delusion around returns and disregard for risk than we ever thought possible. Why be content with 15% when you can go buy some random crypto coin that was created out...

The Allure of Direct Indexing for Clients

The concept of Direct Indexing is pretty much as it sounds.  Instead of accessing an index through an ETF or a mutual fund – you directly own the underlying securities.  This approach has created some excitement as it can create some potential efficiencies.  Here are...
Renting vs. Owning

Team Over Players

Aptus has six team members that are former collegiate basketball players and two that went on to play professionally.  That is almost 50% of our roster.  This shared background creates a competitive culture and basketball analogies as a go-to for simplifying the...

Greg Odens Everywhere

Paying a $39 million salary to LeBron is reasonable.  He’s going to bring the team tremendous value. He’ll stuff the stat sheet and fill the stands.  Is there risk he’s going to have a down year…sure, but he’s still LeBron. It is different than paying Greg Oden $39...

Why ETFs Are Tax-Efficient

Most people hate taxes – that’s one reason they should love ETFs.  Here’s what I mean,  “About 50% of all equity mutual funds paid out capital gains in 2013, whereas fewer than 5% of ETFs did, and rarely did ETFs pay gains that were significant” …that’s a quote pulled...