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A Steady Allocation Is Not Always an Unmanaged One

by Brian Jacobs | Sep 9, 2026 | Blog, Investment Concepts

In 1975, a Philadelphia inventor named Garrett Brown mailed around a reel of shots that seemed impossible at the time. One of them followed his girlfriend up the seventy-two steps at the entrance of the Philadelphia Museum of Art, and the remarkable thing about it was...
A Decision Tree For Concentrated Positions

A Decision Tree For Concentrated Positions

by Aptus PM Team | Sep 4, 2026 | Investment Concepts, Portfolios, Process Papers

Our team has spent the past decade thinking through the best ways to help improve client outcomes, and a good bit of that has been using the options market to better capture the market ups and protect against the downs. A growing portion of the experience utilized is...

The Wealthy’s Tax Playbook Finally Gets a Retail Ticker

by Brian Jacobs | Aug 18, 2026 | Blog, Investment Concepts

Back in 1900, you didn’t take a great family picture so much as you had one painted. John Singer Sargent, a successful portrait painter at the time, charged ~$5,000 a portrait at a time when the average American earned about $450 a year. The fee bought months of...

What Is “Safe” Depends on When You Need the Money

by Brian Jacobs | Jul 21, 2026 | Blog, Investment Concepts

I rarely share other people’s charts in these posts. This one is too good not to share.   Chart source: Cullen Roche, Discipline Funds 07.15.2026   Ask most investors to rank assets by risk, and you will get the same answer.   1. Cash is safe 2. Bonds...

Return of Capital: The Good, the Bad, the Misunderstood

by Brian Jacobs | Jul 20, 2026 | Blog, Investment Concepts

Not every dollar an investment pays out is income. And not every dollar is taxed the same (or, in some cases, taxed at all). Return of capital (RoC) does not change what an investment earns. It changes when the tax bill arrives for an investor and what that bill looks...

Trump Accounts: The Power of the Last Doubling

by Brian Jacobs | Jul 13, 2026 | Blog, Investment Concepts

On July 4, a new kind of account opened for business. Trump Accounts, created by the 2025 reconciliation law, are tax-deferred investment accounts for children. Kids born between 2025 and 2028 may receive a one-time $1,000 seed from the federal government. Parents,...
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For more information about our firm or to receive a copy of our disclosure form ADV and Privacy Policy, contact us. Thank you for visiting our site. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any securities. Aptus Capital Advisors’ website and its associated links offer news, commentary, and generalized research, not personalized investment advice. This website is for informational purposes only and does not constitute a complete description of our investment services or performance. Nothing on this website should be interpreted to state or imply that past results are an indication of future results. All investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to consult with a tax professional before implementing any investment strategy. Aptus Capital Advisors is a Registered Investment Advisor (RIA) registered with the Securities and Exchange Commission and is headquartered in Fairhope, Alabama. Registration does not imply a certain level of skill or training.