by Michael Sefscik | Sep 29, 2026 | Blog, Investment Concepts
Picture the same car lease at two different dealers: same exact car, same monthly payment, same coverage if something breaks. The only difference is that one lets you drive 2,500 more miles a year. Dealer A keeps its full fee. It’s built into your payment, and...
by Brian Jacobs | Sep 25, 2026 | Blog, Investment Concepts
Plenty of bottled fruit smoothies carry as much sugar as a can of Coke, and does anybody drink a Coke at 8 am and feel good about it? The smoothie has a strawberry on the front and the word “natural” somewhere on the label, so it goes in the cart next to the eggs....
by Brian Jacobs | Sep 9, 2026 | Blog, Investment Concepts
In 1975, a Philadelphia inventor named Garrett Brown mailed around a reel of shots that seemed impossible at the time. One of them followed his girlfriend up the seventy-two steps at the entrance of the Philadelphia Museum of Art, and the remarkable thing about it was...
by Aptus PM Team | Sep 4, 2026 | Investment Concepts, Portfolios, Process Papers
Our team has spent the past decade thinking through the best ways to help improve client outcomes, and a good bit of that has been using the options market to better capture the market ups and protect against the downs. A growing portion of the experience utilized is...
by Brian Jacobs | Aug 18, 2026 | Blog, Investment Concepts
Back in 1900, you didn’t take a great family picture so much as you had one painted. John Singer Sargent, a successful portrait painter at the time, charged ~$5,000 a portrait at a time when the average American earned about $450 a year. The fee bought months of...
by Brian Jacobs | Jul 21, 2026 | Blog, Investment Concepts
I rarely share other people’s charts in these posts. This one is too good not to share. Chart source: Cullen Roche, Discipline Funds 07.15.2026 Ask most investors to rank assets by risk, and you will get the same answer. 1. Cash is safe 2. Bonds...
